Liquidity issues are symptoms – find the root causes

Actively manage credit

Review the customer mix and steer away from bad payers

Keep up-to-date financial records

Don’t put prestige over profit

Don’t have too few customers

Set a target growth rate that is not too high

Treat your employees like human beings but manage by objectives

Don’t over expand – you should probably downsize

Don’t borrow too much or at to high interest rates